Some Online Marketing Surveys

Online marketing surveys are perceived by some, if not most, marketing experts to be very useful in data collection since relevant information is needed in formulating marketing strategies and making certain marketing decisions. Some of those online marketing surveys include the following:

Customer loyalty survey. A section from infosurv.com defined this online marketing survey as a tool that can help organizations measure their customer satisfaction levels, improve customer retention, gauge customer interest in new products and service offerings and pinpoint areas for improvement. It focuses more on the customers, their feedback, comments, feelings, treatment and perspective about the product, service or site. The common questions found in a customer loyalty survey are mostly about customer's overall satisfaction, the chances wherein the customer would recommend the product or service to other people, the possibilities of a customer to continue choosing those products or services, and their probable interest in other products and services. Sample questions include “How would you rate your level of overall satisfaction with Business A in a scale of 1 to 10 of which 10 is the highest?, “How likely are you to recommend Service XYZ to a friend or relative?”, “What would be the chances of you purchasing the same product or service?”, and “How long have you been a customer of this product or service?”

Needs and wants survey. This online marketing survey determines the needs and wants of the customer pertaining to the products, services and sites involved. The survey circles on what most customers need or want from a particular product, service or site. It can also be included in this online marketing survey what things are being considered by customers as a need or just a want. For example, one customer may need Product A badly and may just regard Product B as one of his wants. Some of the sample questions can be found in the web like the following yes-or-no questions: “Is the service we provide meeting your highest expectations? If not, what areas can we improve?”, “Do you consider ABC Products as necessities in your current lifestyle?”, and “Are we providing the brands and lines you want and expect? If not, please list what is needed.”

Quality control survey. An online marketing survey that seeks to find out whether a certain product, service or site possesses the high quality set by the company standards and expected by the customers. According to the glossary section of stats.oecd.org, this online marketing survey is defined as a replicated survey carried out on a small scale by very experienced staff in order to obtain some “zero-default” results with which the actual results of the survey can be compared. Criteria for quality may differ in products, services and sites. For products, some criteria may be cost-efficiency and effectiveness while professionalism, responsiveness and organization are for services. Sites can have content, ease of navigation and user-friendliness as some of the criteria in determining quality. Questions like “What are the best features of the product that you like?”, “In a scale of 1 to 5, how would you rate the quality of Business Z's services?” and “Did this site provide you enough information on the subject at hand?” are most likely to appear on quality control surveys.

These three of the many online marketing surveys are available and are being offered by various people and groups and companies in the net. The online marketing survey might be used as a replacement for the traditional survey or both can be devised and later be compared depending on business needs.