Surveys have already come out of their shells and started flooding the world of the web. Online surveys evolved from its ancestors which were in the forms of paper and pens back then. Now, they pride themselves through the use of computer peripherals and, of course, Internet connection. Surveys found online thrived in diversity. One of which is the online marketing survey. The online marketing surveys are very handy in helping companies make marketing decisions and strategies. But just like any other online survey, it also have some benefits and disadvantages over the traditional one.
The benefits of online marketing surveys can be summed up as being less expensive to put up, able to reach more respondents in less time, having faster and higher response rates, greater chances of responses on rare and private cases and can be completed anytime, anywhere provided an internet connection is available.
Technical problems unfortunately are the most frequent enemy that surround the world of online marketing surveys. These things can hardly be avoided but there have been measures drawn to deal with it. Factors such as sudden power outage, computer logs, system breakdowns, unstable connections, error messages or prompts that are confusing and repeated data entries cuts, freezes or delays the chance of a respondent to complete the survey.
Whatever the pros and cons of online marketing surveys, it is still widely used by businesses nowadays which proves that there may be disadvantages to any system or process but what's important is preventing the cons from outweighing the pros. It can be done by maximizing and making most out of those benefits and performing actions to avoid problems.
No comments:
Post a Comment